Everyone who owns a business knows how it’s important to have a logo and website that reflect who we are and what we do, and how this can keep us motivated to create. I have been working with the photographer Thais Viçoso for some time now, trying to redesign her brand. The old logo was beautiful, but in her opinion, it was too clean to match her photography style.
We tried many things to give it a cute and romantic twist while keeping the original logo and colors used in her website (dark green, light brown and yellow) until she realized she wanted a totally new design from scratch.
So, we started by choosing a new color palette – much more light and cheerful than the previous one.
Then, a new logo that was cute but yet, sophisticated.
Also, a light background for her website.
Finishing with new tags and stationery items.
I think the elements look much more harmonious together now, don’t you? To view her website, please click HERE.